Samsung QLED VS LG OLED TV War over, Both Companies Call A Truce

The bitter fight over Samsung QLED Vs LG OLED TV technology has taken another turn with the Korean Fair-Trade Commission who had become the third party in the brutal fight suddenly stepping out of the ring.

The Commission said yesterday that they have terminated an investigation into the battle between Samsung Electronics and LG Electronics after both Companies agreed to stop their mudslinging marketing campaigns which saw both Companies counter claiming that their technology was superior.

The antitrust agency said the two companies have decided to drop the case and pledged to refrain from negative marketing.

Last week LG withdrew its complaint filed against Samsung in September, and Samsung followed suit late last week.

Samsung declined to comment, but the two reportedly have reached a settlement to put an end to the battle.

“Both Samsung QLED TV and LG OLED TV are self-emissive TVs in a broad sense,” the FTC said.

However, the agency advised Samsung to provide consumers with a clear notice that QLED TVs have backlights in all of their marketing.

QLED is Samsung’s own termination that refers to self-emissive quantum-dot-added LCD panel TVs, which it has used since 2017.

The latest battle began in September 2019 at the IFA trade show in Germany, as LG first attacked Samsung with claims the QLED TV is not a self-emissive TV because it requires backlights.

In Australia LG even went as far as calling press briefings to claim that Samsung’s 8K technology was fake.

After the two firms wrapped up the trade show and returned to Korea, each held press conferences aimed at criticizing each other’s TV technology.

The fight continued through the two firms’ TV ads, as both blatantly insulted the other’s products.

LG, then, filed the suit with the FTC, accusing Samsung of violating the act on fair labelling in their advertising.