Samsung Limit Galaxy Fold Retail Presence

As smartphone competition continues to intensify, Samsung has revealed its new Galaxy Fold will accompany a ‘luxury-launch’ with limited quantities. Accompanying a “concierge-like service”, the flagship handset will only be available to buy from selected stores, and won’t be on display at every Samsung outlet.

Speaking to The Verge, Samsung UK Director of Product, Services and Commercial Strategy, Kate Beaumont, claims a “full press event” for the Galaxy Fold will occur at the beginning of April.

The press event will provide a closer look at the foldable phone, and occur a few weeks before late April international launch.

The Galaxy Fold will release internationally for US$1,980, with Australian pricing and availability yet to be confirmed. The handset is tipped to launch locally later this year for around A$3,000.

Recognising the device’s ultra-high price tag, Samsung has revealed the Galaxy Fold will only be manufactured in limited quantities, and sold at selected stores targeting the top-end smartphone market.

“We’ll have less supply than we would of the S10 at launch, and also how it goes to market is really important to us,” revealed Beaumont.

She asserts the “super premium device” will accompany a concierge-like service and intensive aftercare – the device will not be on display in all Samsung stores.

Commentators claim it’s a similar luxury approach used by Apple to launch its $10,000 Apple Watch edition, which sold from premium retailers such as Selfridges and Collete.

The Korean giant is set to unveil retail plans closer to launch.

Commentators question what route the Galaxy Fold will take in Australia – whether it will be highlighted within Samsung flagship outlets, or premium department stores such as David Jones.