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Samsung Adds New Appliances To Bespoke Lineup

Ahead of 2023 CES Trade Show, Samsung’s Bespoke lineup is now on full display, with new smart refrigerators, smart ovens, and smart washers.

The lineup’s biggest upgrade is the Bespoke 4-Door Flex Refrigerator with Family Hub+, which now offers a massive 32-inch touchscreen (up from a 21.5-inch display) that’s embedded directly into its glass panel door.

The screen will support the new Family Hub software to let you stream your favorite shows, share photos, or check the status of connected devices.

“At CES 2023, we are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics.

“Our goal is to maximize the freedom customers have to pursue personalization and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance.

Other notable features include a Beverage Center hidden away in the top-left door that produces filtered water along with a dual icemaker.

There’s even a suite of fancy AI-powered cameras that track your inventory and lets you know when it’s time to restock.

This year’s CES also brought us Samsung’s first Bespoke Side-by-Side Refrigerator, which offers a flat panel design, a Beverage Center similar to the one found in the 4-Door Flex, touch sensors to assist with opening and closing the doors when your hands are full, and complete support for the SmartThings platform.

Bespoke AI Oven makes mealtimes more convenient by integrating with SmartThings Cooking and Samsung Health. This allows the Oven to analyze users’ workout stats and diet goals to recommend meal options based on the ingredients they have at home.

All appliances work with SmartThings services for customers’ convenience.

The Bespoke 4-Door Flex Refrigerator is expected to launch in the first half of 2023, while the Side-by-Side will arrive in the first quarter of 2023.



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