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AMD Announces Graphics-Fused Answer To Intel Sandy Bridge

The new chips come optimised for power saving and graphics integration and are already cropping onto new notebook releases beginning as early as August from the likes of Samsung and Toshiba. The chips are expected to appear in over 150 notebooks and desktops from the second quarter of 2011 and onward.

The new APUs come between in dual and quad core varieties and feature DirectX 11-capable discrete-level graphics chips.

These APUs combine discrete-class graphics with the additional external graphics card of the computer it sits in to create ‘dual graphics’ technology, improving graphics performance.

“We know the future of microprocessors will not be just traditional CPUs, or even the combination of CPUs and graphics processors (GPUs), but instead will consist of all sorts of “heterogeneous” processor cores working together,” said AMD’s Software Product Marketing Mananger, Sasa Marinkovic in the AMD blog late last month.

The chips are expected to give nearly 3 hours of battery life to active laptops with 6 cell batteries, and up to 10 hours while idle.

AMD is blending software and hardware with the AMD Vision Engine that ups the picture quality of videos, games and photos.

With power saving on the agenda, AMD is mimicking Intel’s latest ‘Sandy Bridge’ processors’ Turbo Boost function that boosts performance during peak usage and conserves power for the rest of the time.

AMD’s Turbo Core Technology does this job, dynamically boosting the performance of the CPU and GPU during demanding applications and turning power-efficient while resting or during low-demand applications.