Retail Problems Brewing For LG
LG executives would love to launch their new HomeBrew kit which has been one of the big hits at CES, the only problem is that they need to find a retailer to sell this cool piece of kit.
Firstly, it’s not cheap with a sticker price of around $1,800 tipped for Australia, another problem is that there are no Australia beers in the line-up of brewing capsules currently available, but if you do like the odd drop of English Stout or Czech Pilsner you will love this device.
As big as a full-size espresso machine the home beer brewer uses a set of capsules similar to coffee capsules. But unlike the capsule coffee machines these capsules take two weeks to brew.
There’s a big tube-shaped malt capsule and three tiny Nespresso-shaped capsules for yeast, hop oil and flavouring.
All these capsules come in a single box every time you want to start a new batch. When brewed you get 5 litres of beer, or around 12 schooners.
Once you’re done, you need to replace the capsules and wait another two weeks.
Unlike traditional home brewing methods, you can’t start another batch while the machine is still brewing.
The flaw in the process is that you’ll be out of beer quite regularly unless you buy two machines.
We couldn’t try the beer, and this could be a problem for appliance retailers who are being asked to stock the unique LG product as I am sure most customers would want to taste the liquid the product produces before an $1,800 investment.