Q3 Global Tablet Shipments Healthier, Q4 Drop Predicted
Worldwide tablet markets have reportedly returned to growth for the third quarter of 2019 following its modest decline in Q2, however, predictions are already being made regarding a decline in the supply of small to mid-size panels, possibly indicating a drop for the fourth quarter.
A total of 37.6 million tablets shipped globally, resulting in a year-on-year increase of 1.9% according to the International Data Corporation.
Apple is still very much in the lead, growing by 21.8% over the year, with the introduction of a new iPad late in the quarter, with market share growing from 26.3% in 3Q18 to 31.4% in 3Q19.
With the inclusion of its smart connector on all iPads, except the Mini, Apple is now the largest player in the detachable space, making it a more significant threat to the traditional PC market.
Amazon.com took out silver climbing from fourth place in Q2, with shipments growing by 25.6% YoY.
Much like Apple, the introduction of a new tablet helped drive shipments with the Amazon brand continuing to establish itself as one of the most popular brands in the market.
Samsung fell from its second-place finish holding just 12.4% of the market share, shipping only 4.6 million units this quarter.
Huawei and Lenovo close out the top five, holding 9.5% and 6.7% market share respectively.
It comes as small to midsize panel shipments are expected to drop, according to Digitimes Research, who claim “Shipments of small- to medium-size panels for all applications will see a setback sequentially in the fourth quarter, with tablet panels to drop 8.1%, handset panels to plunge 18.4%, and those for other applications to slide more than 10%”.