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Push To Restructure Twitter

Twitter watchers say the apparent lack of interest from potential suitors for the social media company may force it to consider restructuring. That would almost certainly entail drastic job losses for many of its nearly 4000 current employees.

Analysts say a leaner, meaner Twitter could cut 10 percent of its workforce and save about US$100 million a year.

Twitter’s growth stalled this year after it exceeded 300 million active monthly users, less than a fifth of Facebook’s users and fewer than Instagram.

Salesforce, Walt Disney and Google all looked at the company but passed on buying it.

Twitter’s figures aren’t attractive: sales and marketing spending totaled $473 million or about 40 percent of its revenue compared to 19 percent of revenue at Yahoo, 15 percent at Facebook, and 12 percent at Alphabet.

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