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According to the company, the iPhone provides a breakthrough mobile platform for developers, who have created an array of applications such as action games, advanced medical applications and productivity tools for the enterprise.

These apps will be available on the new App Store, enabling customers to wirelessly download them directly onto their iPhones and start using them immediately.

Importantly, more than 125 applications are being offered to iPhone customers for free, including games, business, news, sports, health, reference and travel.

And as was reported by channelnews some weeks ago, Apple is making a straight out pitch to the enterprise space with the new iPhone as it combines all the features of iPhone with 3G networking that is twice as fast, built-in GPS for expanded location-based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync.

Applications are free or charged to the user’s iTunes account and the App Store notifies the user when updates are available for their apps.

The App Store is also available in iTunes (www.itunes.com) running on a Mac or PC, which syncs applications to the iPhone or iPod touch using a USB cable.

In addition to the App Store, the iPhone 2.0 software update includes enterprise support, contact search, complete iWork and MS Office document viewing support, the ability to delete or move emails in bulk, saving images from emails, a scientific calculator, parental controls and support for 16 additional languages.