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OnePlus Ramps Up Retail Presence, Opens ‘Palace Store’ Outside China

Cult-favourite Chinese smartphone brand OnePlus has ramped up its global retail presence and opened its largest store yet – a 1,500 square metre ‘Palace.’

It comes after OnePlus previously trialled a soft launch in Australia, with the company’s phones currently available locally from retailers such as Kogan.com and Dick Smith.

While the OnePlus AU website is still LIVE it does not list any handsets for sale.

OnePlus’ expansion comes after trade tensions between the US and China worses, particularly felt by rival smartphone maker Huawei.

The new ‘OnePlus Nizam Palace’ is a multistorey outlet and the company’s largest experience store yet.

Located in Hyderabad, the opening reflects the Chinese maker’s strategy to invest in non-Western countries for growth.

OnePlus Nizam Palace embraces a clean aesthetic, and has several LED walls plus holographic displays to showcase the features of its new handsets (e.g. OnePlus 8T).

The company reportedly plans to reach at least 100 cities in India by the end of 2021, coupled with a further US$13.4 million investment.



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