Nvidia CEO Jensen Huang is making a bold play to strengthen the chipmaker’s presence in China, just days after the US government greenlit a limited return to the market.

Speaking at the China International Supply Chain Expo in Beijing, Huang said he hopes to sell “more advanced chips” to China beyond the H20 GPU – a downgraded model designed to comply with US export restrictions.

During his third visit to Beijing this year, Huang praised China’s “world-class” AI innovation, highlighting local developers such as DeepSeek, Alibaba and Tencent.

His comments come as Nvidia prepares to resume H20 shipments to major Chinese tech firms, with Tencent reportedly already applying for access.

The company also plans to roll out a new RTX Pro GPU for China, aimed at smart factories and digital twin applications.

This came a few days after Huang met with US President Donald Trump to discuss export risks.

While US Commerce Secretary Howard Lutnick downplayed the H20 as Nvidia’s “fourth-best chip,” he admitted the policy is designed to keep Chinese developers reliant on US technology without enabling military-level performance.

Huang, however, has made it clear that China remains a priority. Over 1.5 million Chinese developers use Nvidia’s platforms.

Meanwhile, rival AMD has confirmed it will restart shipments of its MI308 AI chips to China, following a US decision to review license applications. The company had warned restrictions could cost up to US$800 million this year.

In other Nvidia news, the chipmaker’s push into consumer CPUs has reportedly hit a delay, with its ARM-based N1 and N1X chips now expected in late 2026.