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Nintendo Switching From Mobile Gaming To Consoles

Bloomberg has reported that Nintendo plans on retreating further from the mobile gaming market, in light of weak results in this area, contrasting to the company’s booming growth in Nintendo Switch, particularly during the COVID-19 lockdowns.

Indeed, in May Nintendo, at the financial results briefing for the fiscal year ended March 2020, President Shuntaro Furukawa alluded to mobile games taking more of a support role to Nintendo’s other games, by bringing awareness to their console games through the large base of smartphone devices.

“Considering how we will position our mobile business in the future, we are not necessarily looking to continue releasing many new applications for the mobile market as much as we are looking at the continuation of our mobile business as a way to make active use of Nintendo IP (game characters, worlds, and so on) in the interest of maximising the entirety of Nintendo’s business,” Furukawa said.

“For us, the direct purpose of releasing mobile applications is to bring games that use Nintendo IP to the large install base of smart devices worldwide, bringing more consumers into contact with the worlds of Nintendo games.”

Last week Nintendo released six new Pokémon games, two of which could be downloaded for free on smartphone devices.

While Nintendo lets mobile games take a back seat, the company is likely to ramp up its production of games for its Nintendo Switch consoles. In FY20 Nintendo sold 13 million copies of ‘Animal Crossing: New Horizons’. Overall, Nintendo Switch software sales rose by 42.3% over the year ended March 2020.

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