Nine Optimistic Disney Will Deal With Stan
Streaming service Stan’s owners Nine Entertainment Co is apparently unphased by Disney’s forthcoming streaming service, despite Disney’s content helping drive the service to profitability earlier this year.
Speaking at a Macquarie conference on Wednesday, he said discussions were ongoing about retaining its share of Disney’s content, adding that Stan is in talks with “all of the major players”.
Nine signed a one-year deal with the US content behemoth in December that brought a variety of Disney’s iconic properties to the local SVOD platform, in what was thought to be an indicator of larger deals to come.
Stan’s growth surged off the back of the deal, passing 1.5 million subscribers and finally becoming profitable in March after more than four years of operation, though Nine CEO Hugh Marks maintains Disney is not the only growth driver, and 60 per cent of the top 20 shows on the platform come from other sources.
Disney sent shockwaves through the streaming video sector after announcing their Disney+ platform, providing a streaming home for their enviable umbrella of content which includes properties from content giants like ESPN, LucasFilm, 21st Century Fox, and Marvel Studios.
Disney+ is set to launch in the US by the end of the year before expanding globally.
But Mr Marks thinks not all of this content will be confined to Disney+ after an Australian incursion.
Nine became the sole owner of Stan after last year’s merger with Fairfax Media, and has reportedly been approached by NewsCorp about a possible partnership with Foxtel.
Mr Marks is reportedly working on a strategy to turn Nine into a local competitor to Facebook and Google by using the company’s vast database to help advertisers target Australian consumers, including the details of 4.5 million who signed up for a trial or subscription to Stan.