Nielsen’s latest has revealed radio is still the most powerful tool US consumers employ to discover new music, despite the rise of online music streaming.
Nielsen’s report found 49% of US consumers still discover new music via their AM/FM radio, versus 27% who use online music services.
(Source: Statista)
Thus far, new music discovery has been a strong strategy online streaming services such as Apple Music and Spotify have pursued, in a bid to try and differentiate themselves.
For example, Spotify developed its “Discover Weekly” playlists, which offers listeners a customised list of tailored songs every week.
Nielsen’s report states that the main reason individuals remain radio fans is largely because of DJs. It’s an area online streaming services have thus far struggled to replicate.
