Network 10 Snare Three Year MotoGP Championship Rights
After losing cricket rights to Seven and Foxtel earlier this year, CBS-owned Network 10 has extended an over 20 year broadcast of the MotoGP World Championship, inking a deal with Dorna Sports for another three years.
Broadcast rights will include every LIVE international MotoGP race, plus the Aussie round of the MotoGP World Championship, including qualifying and main race on Phillip Island.
All MotoGP races will also air on Network 10’s streaming service ‘TenPlay’.
Despite new ownership, American giant CBS asserts it doesn’t intend to diminish 10’s brand heritage.
The news comes as sports rights competition continues to intensify, with Foxtel eyeing a position as the new home of premium sports, following Australia’s first 4K TV channel ‘444’.
After losing Big Bash League cricket rights, 10 announced it’d acquired Melbourne Cup coverage in September, inking a five-year deal with the Victorian Racing Club for ~$100 million.
The agreement will commence with the four-day Melbourne Cup Carnival next year.
Like other sports coverage, Network 10 will air pre and post MotoGP race shows, including analysis from former Grand Prix rider Daryl Beattie.
As previously reported, the news follows a re-branding of Network 10, injection a cheeky new attitude to attract a younger demographic.