YouTube has narrowed the viewing share gap with Netflix among Australian television audiences, according to new data from measurement company OzTAM’s second quarterly Streamscape report covering April to June 2025.

Netflix remains Australia’s largest single streaming platform but experienced a significant decline, falling from 9.5% to 8.5% of all television viewing minutes during the second quarter.

Meanwhile, YouTube increased its share from 7.7% to 7.9%, reducing the gap between the platforms to just 0.6 percentage points.

The data tracks cumulative viewing minutes across free-to-air television, streaming services, and YouTube, providing insights into Australian television consumption patterns.

OzTAM CEO Karen Halligan noted that overall viewing increased 0.8% compared to the previous quarter, with streaming specifically growing 2.7%.

The quarter saw increased sports viewership, with Kayo Sports experiencing significant growth as major sporting seasons returned.

Halligan explained that the full quarter of sports content contributed to viewing pattern shifts, with sports-focused platforms benefiting from seasonal programming.

Disney+ jumped to 2.5% of total viewing time, while Amazon Prime Video declined from 2.3% to 2.0%.

The quarter’s data also included HBO Max, which launched in Australia as Max before undergoing rebranding.

New streaming service Tubi showed growth from the first to the second quarter, reflecting the evolving competitive landscape among streaming platforms in the Australian market.

The report reveals distinct generational differences in viewing habits, with streaming services dominant among men aged 18-39.

Halligan noted that audiences over 40 continue to favour traditional broadcast channels, creating significant demographic opportunities for content providers and advertisers.

Major television networks’ streaming apps, including ABC iview, 7plus, 9Now, 10 Play, and SBS On Demand, collectively accounted for 8% of all viewing, down 0.4 percentage points from the previous quarter.

The Streamscape report, modelled after Nielsen’s monthly Gauge report in the United States, provides streaming services and advertising agencies with data for content and advertising strategy decisions.

While Halligan declined to specify total viewing minutes, the data represents the cumulative television consumption habits of Australian audiences across all platforms and demographics.