Moto Takes On Premium Smartphones With Z2 Force Edition
Days after Motorola announced a new mid-market range of smartphones in Australia the Company has rolled out a new flagship model, the Moto Z2 Force Edition, the device is set to launch in Australia subject to acceptance by retailers and carriers, the new model is both shatter and waterproof.
Spec-wise, the unibody Moto Z2 Force Edition is also 13 percent thinner and 12 percent lighter than the previous Moto Mod flagship, and is made from 7000-series aluminium with a hairline brush finish.
ChannelNews has been told that the device which has a new Camera and Gaming Mod and is due to be released in the USA on Aug 10 could be available online from overseas retailers.
In the USA, buyers will for a limited time only, will get a free Insta-Share Projector Moto Mod, worth $378. It will be mailed to them after they have purchased the new Moto Z2.
“Moto Mods gave us a story to tell — something different to bring to the market,” noted Matt Crowley, Motorola’s channel marketing director. “It lends itself to our overall heritage, innovative products that pushed the industry forward. These new Mods alter the experience for the user.”
While Crowley said the Moto Mod product line has proven popular and has improved sales, Motorola’s global smartphone market share remains in the low single-digits.
The Moto Z2 Force with the 360 Camera Moto Mod, it is equipped with:
*a 5.5-inch Quad HD AMOLED display;
*wide field-of-vision front-facing selfie camera and twin 12-megapixel rear lenses with laser focusing up to five meters in the dark, black-and-white capture and post-shot selective bokeh-like focus capabilities;
*a wide fingerprint reader that also adds one-touch navigation options;
*a five-layer guaranteed-not-to shatter-or-crack protective shield;
*a Qualcomm Snapdragon 835 quad core processor;
*64GB of internal memory expandable up to 2TB;
*an “all-day” 15-watt battery with Turbocharge that provides eight hours of additional power with only 15 minutes of charging; and
The Moto Z2 Force Edition also run on gigabit LTE networks; users will be able to respond to messages from the lock screen.
It will be available in black, grey or gold. Updated Moto Experiences improvements include night display that automatically adjusts the screen to warmer tones at night, and instant queries in Moto Voice for quicker voice-activated weather or calendar updates.
Motorola’s 360 Camera Moto Mod is a Snap-On back topped with a camera that captures 4K 360-degree videos, 36 audios via four mics, and 150-degree FOV stills. In addition, the camera can live stream, and footage can be edited in the phone.