Mother’s Day Vs Father’s Day: Sales Data
In a recent report comparing Mother’s and Father’s days’ retail numbers, it has been revealed that Australians spend more money for Father’s Day but more purchases are made for Mother’s Day.
CupoNation has released internal sales data which reveals that Australians spend 26% more on purchases for Father’s Day than Mother’s Day.
However, 5% more purchases are made for Mother’s Day.
Indicating that mothers receive more presents, and the presents which fathers receive tend to cost more.
The winning shopping categories for both include sports (146% for FD and 76% for MD) and fashion/accessories (57% for FD and 29% for MD).
According to the findings, 34.11% of spending for Mother’s Day happens in the week leading up to the holiday, whereas 34.06% make their purchases for Father’s Day at least three weeks in advance.
See the full report here.