Meta has announced that advertisers will no longer be able to target teenagers by their gender on Facebook and Instagram.

The new rules are set to go into effect next month, according to Meta. This comes after the company also stopped advertisers being able to target teens based on other pages they liked.

The updated settings are scheduled to go into effect in February, according to a company blog post, and will mean advertisers can market to teens based only on age and location. Meta previously stopped advertisers from targeting teenagers based on their Facebook or Instagram activity, such as the Pages they like.

“We recognise that teens aren’t necessarily as equipped as adults to make decisions about how their online data is used for advertising, particularly when it comes to showing them products available to purchase,” Meta said in its blog post.

“For that reason, we’re further restricting the options advertisers have to reach teens, as well as the information we use to show ads to teens.”