Meta wants retailers to start selling a new range of virtual reality headsets next year, with the owner of Facebook ramping up efforts to expand its virtual reality ecosystem.

Recently the  US tech Company reached out to Hollywood studios and production companies in search of exclusive immersive content for a new premium VR headset range that is currently under development that will have a model that will be sub $1,000.

The tech giant has reportedly approached major entertainment brands—including Disney and A24—offering significant financial backing for episodic and standalone immersive video experiences featuring well-known intellectual properties, according to sources familiar with the discussions.

Unlike when Apple launched their VR headset Meta believes that movie and game content availability will help to drive retail sales when the new offering is released.

Internally dubbed “Loma,” Meta’s forthcoming VR device is expected to be significantly more powerful than its current Quest headsets.

Featuring high-fidelity video, Loma’s design is said to resemble a large pair of eyeglasses—more akin to Meta’s Ray-Ban AI glasses—rather than the bulkier goggle-like designs of the Quest or Apple’s Vision Pro. The device will connect to a pocket-sized processing puck, allowing for greater mobility and ease of use.

Meta plans to price the headset at under $1,000—placing it between the Quest lineup, which starts at $300, and Apple’s Vision Pro, which retails for $3,500.

Exclusive Partnerships and Industry Investments

The company has already established partnerships with major industry players. Meta is working with James Cameron’s Lightstorm Entertainment on exclusive VR content following a deal announced last year. Disney is also developing a Star Wars experience for the Meta Quest, further signalling the company’s commitment to immersive entertainment.

Beyond developing original content, Meta has discussed licensing existing films and television series for adaptation into VR-compatible formats, with the goal of securing time-limited exclusivity for VR devices before allowing producers to distribute standard versions to traditional streaming platforms.

Meta’s push for premium VR content comes as it continues investing heavily in the sector. The company has struggled to take its Quest headsets mainstream, with adoption largely centred around gaming audiences. Meanwhile, Meta’s AI-powered Ray-Ban glasses have seen promising traction, with two million units sold since launching in 2021.

Reality Labs—the division overseeing Meta’s VR and AR efforts—recorded $17.7 billion in losses on $2.1 billion of revenue last year, underscoring the company’s deep investment in the technology.

As the competition intensifies, Google is making moves in entertainment as well, funding film and TV projects that integrate virtual reality, augmented reality, and artificial intelligence through its initiative, 100 Zeroes.

Meta hopes its latest headset, combined with compelling exclusive content, will expand the VR market beyond niche gaming audiences and position the company as a dominant force in the next generation of immersive technology.

Currently JB Hi Fi is selling Meta’s new range of  glasses.