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L’Oreal Launches UV-Exposure Wearable Device

Beauty giant L’Oreal has entered the technology sector with its first wearable device designed by La Roche-Posay to measure and track your personal UV and pollution exposure based on your location.

In a bid to shift the cosmetic industry towards personalisation, the era of beauty tech has arrived with L’Oreal’s La Roche-Posay’s My Skin Track UV designed in Melbourne by Connected Beauty Incubator, Guive Balooch.

Available now from the Apple Store for $89.95 the La Roche-Posay My Skin Track UV Sensor is a solar-powered, battery-free wearable device capable of tracking and storing data over time through the provided companion app.

Attaching to your sunglasses or watch strap the La Roche-Posay My Skin Track wearable UV sensor and its companion app is built to establish more productive habits for skincare.

The device actively measures UV exposure, along with providing information about levels of pollution, pollen and humidity based upon your location.

Using location information, the app will offer users personalised tips and skincare recommendations to help improve how you look after your skin.

As reported by the Financial Review, Mr Balooch joined L’Oreal 13 years, launching the MakeUp Genius at the Cannes Film Festival, and has been producing tech products every year since then, with 50% of them making it to market.

‘You can’t be an innovative team if everything goes to market’ said Mr Balooch.

When talking about the development of the wearable UV sensor, Balooch said the idea had come about six years ago, though the technology was not advanced enough to facilitate its develo[pment.

‘We put it away in a metaphorical closet and waited for it to be ready rather than spending a lot of resources on something that wouldn’t have worked’.

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