To commemorate the Gran Turismo movie launch on 10 August, Logitech G has joined forces with Sony to activate a gaming competition entitled Ultimate Racing Sim Rig Competition which will result in two winners taking home $6K worth of Logitech G and Sony gear.
Gamers located in Australia and New Zealand will battle it out from 31 July until 25 September 2023 while screenings of the movie will be held in the East Coast of Australia and New Zealand via Val Morgan, the major cinema chain.
The partnership between Logitech G, a key player in gaming peripherals, and Sony Pictures will be leveraged to hype the release of Gran Turismo and connect the movie’s narrative with gaming enthusiasts for a fully immersive experience.
To enter, participants can go to the dedicated landing page to submit their unique and personalised entry.
Additionally, and to sweeten the experience, Logitech is offering a redemption strategy by giving 10 bonus entries by buying select Logitech G racing wheels during the campaign timeframe with proof of purchase of Gran Turismo movie tickets.
During the campaign length, retailers that stock Logitech products like Harvey Norman, JB-HiFi, The Gamesmen, and EB Games, will be participating by giving gamers discounts on select items such as a virtual racing simulator, and the Logitech G923 TRUEFORCE Racing wheel.
FANDOM and INVERSE are also getting into the action due to the Logitech G forced paid media partnerships, adding another aspect to the immersive campaign.
Watch Logitech G’s social accounts for updates and directions to the competition landing page located here.
