Logitech G and McLaren Racing have announced a multi-year renewal and expansion of their partnership, bringing new sim racing products and fan experiences.

The collaboration, which began in 2017, is best known for global e-sports competition, the Logitech McLaren G Challenge, which attracts more than 200,000 drivers annually.

The tournament gives players a shot at prizes such as an all-expenses-paid trip to a Formula 1 Grand Prix and a visit to the McLaren Technology Centre in the UK.

The new phase of the partnership will see Logitech G continue as ‘McLaren Racing’s Official Gaming Peripherals Partner’, with plans to roll out a premium line-up of McLaren-branded racing wheels, pedals, seats and headsets.

According to Nick Martin, Co-Chief Commercial Officer at McLaren Racing, the expanded partnership will take fan engagement to the next level.

“We’ve blurred the lines between virtual and real-world racing since 2017. Now, we’re excited to bring new developments to life and give our global fanbase even more ways to connect with McLaren,” he said.

The upcoming G Challenge season will feature more than A$100,000 in prizes, exclusive meet-and-greets with McLaren F1 drivers and immersive racing experiences.