Local DAB+ Radio Ownership Soars
Latest data from Commercial Radio Australia reveals 930,000 DAB+ radios were sold in Australia last year, including 745,000 within new vehicles – boosting average weekly audiences for digital-only radio stations to over 2 million.
Around 30% of the local population aged 10 yo and over (4.21 million people) now listen to DAB+ digital radio every week across the five metro capital cities – up from 3.62 million in 2017.
“Digital radio represents one of the growth areas for commercial radio,” claims Commercial Radio Australia Chief Executive, Joan Warner.
“More listeners are discovering the new stations and more media agencies are including DAB+ as part of their advertising buy.”
Commercial radio digital-only radio stations now average 1.35 million listeners each week, notching a 30% year-on-year jump.By the end of 2018, the total number of DAB+ radio in Australia [inc. cars] jumped to 4.73 million, up from 3.8 million in 2017.
Consumers are required to upgrade their AM/FM radios to DAB+ radios to access digital-only stations, or listen via streaming.
Below are several insights compiled from GfK radio surveys, GfK sales reporting and new vehicle sales data provided by Glass’s Automotive Business Intelligence:
- Weekly listeners to DAB+ radio rose 16% to 4.21 million
- Commercial digital-only stations gained 315,000 listeners
- The number of DAB+ portable and home receivers in market totalled 2.56 million at the end of 2018, and the number of vehicles with DAB+ reached 2.17 million.
Locally, 65% of all new vehicles sold were factory-fitted with DAB+ radio in 2018.
DAB+ technology claims to provide superior sound quality, and up to 30 extra commercial and public radio stations including; Triple M Aussie, Elf Radio, Coles Radio, 80s iHeartRadio, NTS News Talk Sport, Koffee, Easy Hits, Kinderling Kids Radio and KIX Country Music.
Further information on DAB+ is available here.