Foxtel Users Mull Shifting
The survey found some 52.9 percent of respondents above age 65 thought all content should be free, compared with 26.5 per cent of 18- to 24-year-olds.
More than 40 percent of 18- to 24-year-olds said they would pay for movies and the latest TV shows, but this figure dropped to about 20 per cent of people aged 65 and up.
Of the streaming platforms, Netflix was found to be way ahead of its competitors when it came to brand recognition.
More than 73 per cent of respondents reported having heard of Netflix, while only 48.1 per cent of people had heard of Stan and even fewer (39.6 per cent) had heard of Foxtel and Seven West Media’s Presto.
Pureprofile CEO Paul Chan said the content wars should result in a better offering for consumers.
In March 2015 Foxtel had 2.8 million customers, up from 2.6 million in December 2014.