Home > Latest News > LG To Blend Physical And Virtual Experiences At CES 2022

LG To Blend Physical And Virtual Experiences At CES 2022

LG Electronics will again be showcasing dozens of new products at the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Centre.

But this year it will take a new approach to engaging audiences, leveraging both virtual and augmented reality to enhance the experiences of physical participants.

“Visitors will take a self-guided tour using QR codes as they navigate through the physical experience, interacting with CES 2022 Innovation Award-winning LG consumer electronics and home appliance products via AR,” the company explains.

“Other kiosks will feature immersive VR digital art including LG’s immersive curved OLED video walls from CES over the years, a show favorite.”

Global audiences will be able to access this content remotely, and participate digitally.

LG has also been named the official CES technology partner for the members lounges and press rooms, which will be fitted with LG OLED TVs.

“We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January,” said Karen Chupka, executive vice president of CES at the Consumer Technology Association..

“CES 2022 will enable attendees in Las Vegas to experience LG’s technology using AR and VR. Audience joining CES digitally from across the globe will be able to experience the same ground- breaking tech, through LG’s digital activation.”



You may also like
JB Hi Fi Shares Hit $102, E&S Aquisition Seen As Green Shoot Oppertunity
LG Confirms Losses Despite Billions From TV Data Sales & Subscription Appliances
CES 2025:LG Facing Earnings Miss As The Business Struggles With Debt Load
LG Moves To Try & Make Up For Their Poor LCD TV Offering With New ‘QNED’ Range
LG Blu-Ray Rumour Fires Up The Cinephiles

Popular Posts

LG Undertakes Another Appliance Recall After House Fires & Pets Killed
Latest News
/
/
EXCLUSIVE: Audio Connection Takes On French Audio Brand, Third Distributor In 4 Years
Latest News
/
/
Hackers on computers wearing face masks. Image: Microsoft Copilot
Urgent Upgrade Of Netgear Routers Recommended
Latest News
/
/
Amazon Struggling To Cope With AI Demand
Latest News
/
/
EXCLUSIVE: Yamaha Responds To Rumours That They Are Set To Quit The AV Market
Latest News
/
/

Digital Magazines

Recent Post

LG Undertakes Another Appliance Recall After House Fires & Pets Killed
Latest News
/
//
Comments are Off
LG is facing another product recall, this is the same appliance manufacturer the Australian Competition & Consumer Commission, were forced...
Read More