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Lexar Appoints V-Sport For Photo Channel

Lexar has today advised that it has appointed V-Sport as its exclusive distributor for all Lexar products in the photographic channel following Maxwell International’s decision to cease trading in Australia.

Lexar ANZ national sales manager Richard Clarke noted Lexar’s “strong and long-standing relationship with the Australian photographic industry”.

“The photo channel includes all bricks and mortar and online resellers, including Camera House, Ted’s, Michaels, Digital Camera Warehouse, Paxtons and Georges,” Clarke commented.

“I’m delighted to say that as they were an existing distributor, V-Sport is ideally placed to service all these key accounts and the entire channel across Australia.”

The transition from Maxwell to V-Sport is immediate.

“Having taken over exclusive management of Lexar in the photo channel, we have already provided increased focus and a higher level of engagement from the V-Sport sales and marketing teams than there was previously,” V-Sport managing director Nicholas Bates (pictured) commented.

“In real terms, we have increased staffing and resources internally to far better service the camera channel.”

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