LASER’s “Old School” Promo Wins Big In Digital World
One of Australia’s fastest growing CE distributors, LASER, is basking in the success of its recent “old school” marketing campaign, focused on driving foot traffic into retail partners’ stores.
Beginning early October, the three-month campaign was its “biggest” consumer promotion in the company’s thirty-year history.
LASER Managing Director, Chris Lau, affirms its “old school” campaign worked “incredibly well”, in an otherwise digitally focused world:
“While some may consider this promotion somewhat ‘old-school’ at a time of massive digital campaigns, this nonetheless worked incredibly well for us on every metric”
“In a world where there is so much focus on digital, it has been fantastic to see the physical entries we received, and the enthusiasm from both new and existing customers”.
The promo offered buyers of LASER or Navig8r products (from selected retailers) the chance to win a 2018 MINI, by revealing their favourite MINI colour, and why.
Considered a “significant” campaign in terms of prize value and duration, the NSW based company affirms it “invested heavily” in Point-of-Sale materials.
LASER states the promotion was “embraced” by retail partners including; Harvey Norman, The Good Guys, Big W, JB Hi Fi, Bing Lee and Officeworks.
The promotion focused on driving foot traffic during the lucrative holiday season, and coincided with the launch of new product categories – e.g. new media player ranges and Wireless Qi chargers.
Mr Lau states the campaign was beneficial for both the company and its retail partners:
“Consumers were engaged with our brand, our retail partners could see this both benefitted them leading into Christmas and demonstrated our commitment to our bricks-and-mortar partners. Their support was tremendous, most especially at store level nationally”.
Central Coast resident Peter J was the winner of LASER’s 2018 MINI, with a “poetic” and attention-grabbing entry.