Samsung Australia has announced the appointment of Todd Lynton as Director of its IT Division, replacing Tony Ignatavicius.
The appointment is effective immediately.
Tech veteran Todd brings with him a wealth of over 20 years of IT Product Management and Marketing experience, his new employer said today.
Lynton was Cisco’s Managing Director (ANZ) of Consumer Products, and also worked at Panasonic, Polaroid and launched Olympus in Australia.
Most recently, he was Country Manager for Fitbit (ANZ and Singapore), a fitness tech company, and this latest role sees him back among one of the biggest technology brands in Oz.
As head of Samsung’s IT division, Lynton will be responsible for leading the IT Product teams across Notebook, Print, Digital Imaging, Monitor and Storage and setting the direction for IT retail strategy.
Lynton said his appointment was timely considering the imminent launch of Microsoft’s Windows 8 later this month, which Samsung are releasing a slew of new devices on, and may breath some life into the flat notebook category.
“It’s a great time to be joining the Samsung IT division, especially with the upcoming launch of the ATIV Windows 8 Smart PCs range – which will seek to offer a unique set of services and content experiences.
“Key to our success will be our commitment to driving the value proposition and awareness of the digital convergence experiences that Samsung offer.”