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Microsoft OZ Call PR Pitch

By David Richards| 27 Mar 2014

Public Relations


	ChannelNews has been told that both the gaming and mainstream Microsoft business account has been put out to pitch with several major Companies looking to submit their credentials. Among the agencies set to pitch the business is Edelman who has the Microsoft hardware: mice, keyboards and gaming peripherals account in the USA. The pitch could also see Waggener Edstrom Worldwide pitch the business via Buchan Consulting. Waggener Edstrom who are Microsoft’s main PR advisors in the USA invested in Buchanan Consulting back in 2011. ChannelNews understands that WPP are already looking at which of their PR Companies could put themselves in a position to pitch for the overall Australian business. A spokesperson at one agency which is set to pitch said when asked who their main competitor were said “Everyone is going to have a stab at this account”. Doug Johns, Group Director who is listed on the Microsoft web site as the key contact on the Microsoft account at Howorth though he does have a Professional Public Relations email address did not return our calls requesting a comment on the fact that Microsoft has called a pitch.

About Post Author

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.