The colloquially named ‘Afterpay of New Zealand’, Laybuy, has officially launched in Australia, taking on the likes of Humm, Latitude Pay and Zip Pay.
Laybuy is run by former EziBuy boss, Gary Rohloff, with its Australian HQ residing in Sydney.
The New Zealand buy-now-pay-later offering has reportedly snagged over 1,000 Aussie retailers, further intensifying market competition against in-house offerings from Visa and Citi.
As previously reported, Harvey Norman recently inked a deal with Latitude Financial Services for its latest BNPL offering ‘Latitude Pay’, with the view of increasing big-ticket item purchases.
Claimed to be Australia’s largest non-bank lender, Latitude Financial Services is run by former Australia Post Chief Executive, Ahmed Fahour.
The new Laybuy offering is positioned as cheaper than rivals, and claims to cater to retailer needs whilst benefiting consumers.
Laybuy currently operates in both New Zealand and the United Kingdom, with the view of expanding to the United States after Australia.
