Instagram Scores Biggest Quarterly Growth Since 2014
Instagram app installations rose 10 per cent year-on-year during the December quarter, marking its best quarter since 2014.
Instagram’s rise was due to a spike in Android app installations, resulting in the app overtaking TikTok to become the top-ranking app globally.
India in particular has taken to the app, with 21 per cent of downloads originating from the country during the June 2021 quarter, compared to a whopping 39 per cent by the December quarter.
Global app downloads surpassed 36 billion during the fourth quarter of 2021, a 2.7 per cent increase over the previous year.