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Huawei Appoint Apple, Samsung Exec New Marketing Director

Huawei Australia has appointed longtime Apple ANZ Partnership Manager, Paul Jowett, as its new Director of Marketing for its Consumer Business Group (CBG), overseeing smartphones, PCs, wearables and more.

[Paul Jowett]

The news follows previous allegations that Huawei Australia is cutting staff, following its ban from Australia’s 5G network over security risks.

Mr Jowett was Apple’s ANZ Partner Manager for eight years, and prior to that Samsung Australia’s Head of Channel Marketing for over two years.

As per his LinkedIn, Mr Jowett helped build Apple’s iPhone into the “biggest selling smartphone in Australia”, managing benchmark merchandising, creative and media executions.

Jowett was responsible for “all marketing and media placement” for Samsung products with Australian partners – including planning product launches and managing a budget of $20 million.

“Paul has unrivalled knowledge of the Australian technology landscape and will be vital to fuelling further growth in our consumer business,” claims Larking Huang, Managing Director of Huawei CBG in Australia.

“With Paul at the helm of our marketing division, Huawei CBG is well-poised to continue providing Australian consumers with cutting-edge devices.”

My Huang claims 2019 was a “record-breaking year” for Huawei, selling over 100 million devices globally.

The news comes as Huawei continues to reject allegations of its products/equipment pose national security concerns and links to the Chinese government.

The Chinese telco giant was banned from Australia’s 5G network build, and continues to face strained US trade tensions and looming tariffs.

Huawei has continued to ramp up its home-ground OS, following the loss of its Google Android license.

“I am thrilled to join the Australian team and look forward to delivering exciting campaigns for the business,” renarks Mr Jowett.

“Huawei is constantly pushing the boundaries of what is possible with technology, and sets the benchmark for smartphone innovation.”

The news follows the recent appointment of former Destination NSW executive, Ebany Draper, as PR Manager for Consumer, Lifestyle and Events at Huawei CBG Australia.

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