HTC Commits $10 Million To VR “Impact” Projects
A HTC spokesperson speaking at the World Economic Forum in Switzerland has revealed the company will invest $10 million dollars in “VR content and technologies that will create positive impact and change.”
The initiative, called VR For Impact, aims to support unconventional VR projects that address important issues or ideas.
Evocative examples given by the company include fostering empathy, empowering education and redefining the creative process.
The company says that “Virtual Reality provides a tremendous opportunity to develop and share ideas in impactful ways that lead to change, and through VR for Impact, HTC Vive will fund and support content and technologies that create the most powerful experiences to transform our world”
According to the company “Virtual Reality’s ability to immerse people into an experience is unmatched, and VR can drive the world to act on global issues the human race is facing. Through VR for Impact, HTC Vive is committing $10 million dollars to industry partners and content developers to create experiences that improve awareness, education, and lead to action.”
They’re already calling for submissions and plan to announce the first round of winners on this year’s Earth Day, April 22, 2017.
The Vive’s competitor Oculus has a similar program called VR for Good, which launched last May.