Google Sneaks In ‘Duplex” To Call Closed Restaurants
Google Duplex has covertly rolled out a new AI service called Google Duplex in Australia that calls restaurants and businesses to see if they are open during the COVID-19 epidemic.
The service is only available in a limited capacity around the world and Australia is one of the chosen few.
It’s also not known whether the data is provided to Government departments.
The expansion into the Australian market follows a pilot in New Zealand to confirm holiday hours for a small group of local businesses.
Google will use the service to identify which restaurants are closed or not serving take away food as a result of COVID-19.
The updated page provides phone numbers from which Duplex will access data to call businesses in each country.
Previously, the page listed numbers only for the U.S. and New Zealand according to Venture Beat.
In a March blog post, Google CEO Sundar Pichai said the company was increasingly using Duplex “where possible” to contact businesses about their hours so it can reflect them accurately on Google Search and Google Maps.
Late last year, Google brought Duplex to select “devices that can access Search or Maps,” expanding its availability beyond Pixel phones, iOS devices, and select third-party Android devices.
Duplex was first demonstrated at Google’s annual I/O developer conference in May 2018.
Many people were surprised at how lifelike Duplex sounded, partly because it used responses like “uh-huh” and “mmm”, but also because it had the ability to respond with the correct answers to some questions despite it be a robotic data driven service.
It will be interesting as to whether in the future Google will call households to see how they vote or attempt to influence the way someone votes.
In the U.K., Australia, and Canada, Duplex can’t make restaurant reservations as it can in 48 U.S. states.
At the beginning of an exchange, Duplex makes it clear that the call is automated, and it doesn’t call late at night or early in the morning.
In all countries, Duplex informs the person on the other end that they’re being recorded. If restaurant owners and front of house staff respond with “I don’t want to be recorded” or some variation of the phrase, the call is handed off to a human operator on an unrecorded line.
(Those operators also annotate the call transcripts used to train Duplex’s algorithms.)
Google received a ton of criticism after its initial Duplex demo in 2018 — many were not amused by Google Assistant mimicking a human so well.
Part of the reason Duplex sounds so natural is because it taps Google’s sophisticated WaveNet audio processing neural network and intelligently inserts “speech disfluencies” — the “ums” and “has” people make involuntarily in the course of a conversation.
These come from a branch of linguistics known as pragmatics, which deals with language in use and the contexts in which it is used — including things like taking turns in conversation, text organization, and presupposition.
When Venture Beat tested Duplex in late 2019, Google said that although a majority of Duplex calls are made using the automated system, others are conducted with human operators. The company declined to say whether that would be the case going forward, but a New York Times investigation last May found that about 25% of calls were fielded by humans and that a human had to intervene 15% of the time.
In our own subsequent testing, the bulk of which we conducted in March, we found that Duplex handled a range of scenarios without much human handholding.
We had Duplex call a restaurant five times, and only once a human operator had to follow up to clarify details about a reservation. Moreover, Duplex consistently pronounced the reservation holder’s name and number correctly, and when given a choice in seating by the host — a booth, a high top, or a table in the dining room — it deftly alternated between the three over the course of the calls.
Still, Google appears to be hedging its bets with Assistant on the Web, a relatively new service that uses Duplex technology to handle things like car rentals and movie ticket bookings on the mobile web. Assistant on the Web launched in general availability in November 2019, starting with movie ticket purchasing — Google partnered with over 70 cinema chains and ticket sellers in the U.S. and U.K., including AMC, Fandango, MJR Theatres, Movietickets.com, and Odeon.
With the ongoing coronavirus pandemic, rollouts and development of Assistant on the Web and Google’s Duplex are likely to slow as governments mandate that non-essential businesses shut their doors.