Home > Communication > Google Drop Nexus Brand

Google Drop Nexus Brand

Reports say that Nexus, which has been Google’s flagship brand since 2009, has been dropped from the company’s next generation of devices.

While this year’s efforts – being built by HTC – are still expected to launch, they’re expected to do without the Nexus branding.

As previously reported, these new devices will ship with a unique version of Android 7 featuring a revamped home screen.

It’s currently understood that Google’s own branding will replace Nexus, with a more substantial rebrand to follow later down the line.

It’s a major shift in the company’s approach to the mobile market and one that very much reflects what CEO Sundar Pichai has previously said about Google’s ambitions to take a more hands-on approach to their smartphone offerings.

You may also like
US Lawmakers Are Taking A Massive Swipe At Big Tech. If It Lands, The Impact Will Be Felt Globally
Shareholders Accuse Google Of Concealing Security Flaws
Google Goes Bricks-And-Mortar
Google Adds Encrypted Messaging To Android App
YouTube Bans Masthead Ads For Alcohol, Politics, And More