Fujifilm is increasing the prices of its digital cameras and lenses, with some models seeing hikes as high as 12%.

The Japanese company attributes the move to the latest round of U.S. tariffs introduced under former President Donald Trump.

A baseline 15% tariff now applies to Japanese goods entering the U.S., following a recent tariff realignment with Australian prices also tipped to rise according to insiders.

In response to the trade tensions, Fujifilm had begun shifting parts of its manufacturing out of China—where many of its products are made back to Japan.

Until now, prices on those Japan-made products had remained stable.

That is no longer the case.

Bloomberg reports that Fujifilm’s popular X-T5 camera—favored by creators and professionals for its film simulations and distinctive colour rendering—will see a 12% price increase.

Fujifilm declined to comment when contacted by email.

Industry observers note that the company has been quietly raising prices for some time.

In addition to the X-T5, the price of the widely sought-after X100VI has also increased.

Fujifilm is currently the world’s fourth-largest camera manufacturer, behind Canon, Sony, and Nikon. Earlier this year, its competitors raised prices on various camera bodies and lenses as well.

Notably, Fujifilm’s newly announced X-E5 mirrorless camera, unveiled in June, has not yet undergone any price changes.

That model is set to ship later this month in the U.S., and later still in Australia.

Meanwhile, Fujifilm has launched the X Half—a compact, lightweight model aimed at Gen Z users. The company hopes that these younger customers will eventually graduate to its higher-end camera offerings.