Fitbit Partnering With Deezer, Aiming For Mass Market With Versa
In conjunction with the launch of the new Fitbit Versa the company is announcing a global partnership with the music streaming site Deezer.
For the release of the Ionic last year Fitbit pushed its partnership with Pandora in the US however, Kat Binder, senior product marketing manager at Fitbit says its customers in other countries felt a bit neglected as Pandora was only accessible for US users.
Cue in the partnership with Deezer.
Binder says the Fitbit Versa is a health fitness smartwatch for both men and women. She says this is a mass market smartwatch ‘made for all’. She says the price point is good for the mass market as the Ionic is aimed for the high-end fitness users.
Binder adds the Versa also has a distinct brand personality so you can integrate it into every part of your life through its features such as Fitbit pay, step tracker, heart rate and even the female health tracker.
Fitbit is currently offering a three month free trial with Deezer for Aussie users. The Fitbit Versa review will be published in the coming weeks.
Read more about the new Fitbit Versa and Fitbit Ace here.