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Murdoch Admits Paywall Defeat

Murdoch Admits Paywall Defeat

The scrapping of the online subscription, introduced in 2013, marks the failure of the Sun to carve out a niche online.

On the other hand, Murdoch’s fierce rival, the Daily Mail, boasts one of the world’s most popular Web sites.

The decision to remove the paywall is the first strategic change made by Rebekah Brooks since she returned to Murdoch’s British newspaper arm as chief executive.

 In Australia all eyes will be on what Murdoch plans for the equally struggling paywall surrounding The Australian, which has also failed to generate increased revenue.