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EXCLUSIVE: The Good Guys Start Selling Premium Audio

The Good Guys, who are already selling premium European appliances and German-made TVs, is now trialing premium audio in select stores.

The latest premium audio brand to hit the shelves of the JB HiFi-owned retailer is French brand Devialet.

Among the products being ranged is the $4,000 Devialet Dione soundbar and the $5,700 Devialet Phantom 108 dB, connected speaker which comes with a Remote.

Also on sale at The Good Guys, who are already selling an extensive range of premium Loewe TVs made in Germany, is the cheaper Devialet Phantom II in Iconic White which is retailing for $2,800.

Traditionally, Devialet products have only been sold in specialist audio dealers.

ChannelNews understands that TGG management have an appetite for trialing premium audio and entertainment products in their stores.

Currently the Company’s Brighton store is ranging the Devialet product line.

We have also been told that Harvey Norman is also talking with premium audio brands with a view to expanding their offering of premium audio, TV and projectors.

Among the premium TVs to go on sale this year at Harvey Norman will be Loewe TVs that, up until now, have only been sold at specialist dealers and The Good Guys.

The Devialet product range is being supplied by Melbourne-based Aqipa.

According to Aqipa General Manager Chris Scott, the market for premium audio via mass retailers is growing.

Retail sales data reveals that in key suburbs price is not an issue, with customers looking for “well designed premium appliances, TVs and audio products” according one insider.

“The Good Guys is perfectly positioned to attract this consumer to select stores where premium appliance products are already in demand. They also have the space if they want to set up audio demonstration rooms.”

When JB Hi-Fi was originally acquired, one of the first major moves was to ditch floor space taken up by slow-selling floor-standing speakers. The floorspace was replaced by Apple products and PCs that delivered faster turnover and cashflow.

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