Home > Sound > 24Bit Media Players > EXCLUSIVE: Former Samsung Boss Takes On Bowers & Wilkins CEO Role In OZ

Leading sound brand Bowers & Wilkins is set to undergo a radical expansion with the appointment of a former Samsung Vice President to run the Australian operation, the move will see new products and categories introduced into the Australian market.

The former UK sound brand that was acquired in 2016 by US technology Company EVA Automation has appointed Philip Newton a seasoned consumer electronics veteran who was set to run Samsung Australia before he quite two years ago to take on a role with Australian sound Company Nuheara re restructure the Australian operation with new B&W network products set to be launched that will take on Sonos and Harman Kardon.

This is the same Company that Harman a Samsung subsidary recently walked away from acquiring.

The changes at the Australian operation has seen Angus Fisher quit the former British Company however John Martin the national sales manager who was a former Convoy employee is still at Bowers & Wilkins.

The move is part of a global initiative to expand the presence of the award winning Company into both the mass consumer electronics and sound market as well to dominate in the specialist channel claims Newton.

“We have several new products to launch and we will be expanding into new markets” he said.

Newton is a season operator who built BenQ up to be a leading brand in early 2000.

He was also responsible for taking Mitsubishi to a leadership position in the PC market with their premium monitor range. He also worked in senior positions at Samsung Australia rising to Vice President & Chief Marketing Officer and at one stage was tipped to be appointed as CEO in Australia.

Bowers & Wilkins was bought out by EVA Automation, a two-year-old company that has never released a product in 2016.

Since the acquisition the seasoned technology Company has been working on developing a range of networked sound products and their own sound management OS.

EVA Automation is the company founded by Gideon Yu, a former advisor at Formation 8.

He is well known from his involvement in various top-tier funding rounds at major tech companies, from Square to Facebook. The mission at EVA is to “reimagining the audio/video experience by making products that will change how people interact and think about the home.” He said when the deal was first done.

Prior to the acquisition by EVA Automation Bowers & Wilkins was an old-school manufacturer, and a partnership with a bleeding-edge automation company is set to see the Company take on Sonos and other leading brands.

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