EXCLUSIVE: Aldi To Sell $999 Top End French Door Fridge Without Displaying Model In Stores
Aldi is set to use their Australian stores to trial a world first, based around being able to sell a large bulky product without ranging the actual product in store.
The trial will be based around a top end French Door refrigerator that sells for just $999 and if succesful Aldi is set to sell other large products wrapped around the new concept and free home delivery.
The product will be available to purchase in store from August 7.
The unique concept is set to take on the top end of the appliance market with the first product being a 473 litre French Door Fridge that will sell for sub $1,000.
The new Stirling fridge comes with Smart LED lighting, adjustable glass shelves, a humidity and temperature control system that allows you to save electricity when away on holidays.
A LG French Door Fridge is retailing for $1,899, a Fisher & Paykel 519L model is retailing for $2,499, a 514L Hair model for $1,588 and a Westinghouse model for $1,588.
Instead of ranging the product in stores Aldi is setting up point of sale material and offering to deliver the new refrigerator free of charge.
Customers who want to take advantage of the big saving on this appliance simply take a cardboard cut-out of the fridge to the counter pay for it and the product is delivered direct to your home.
ChannelNews has seen and played this product which appears to offer exceptional value especially as it also includes a large 133L freezer capacity that also has finned evaporation that delivers a frost-free freezer.
Aldi merchandising outlines the purchase process as follows.
HOME DELIVERY STEPS
• Step 1 – Go to your nearest ALDI Store.
• Step 2 – Speak with our friendly staff to purchase your Stirling French Door Fridge.
• Step 3 – Collect home delivery instructions and follow the simple steps for delivery.
• Step 4 – Confirm all delivery details and ensure someone is home.
• Step 5 – Enjoy your new Stirling French Door Fridge.
The Aldi Fridge comes with a 5 year warranty.