Exceed Banking On Kaiser Bass As Retailers Dump The Brand
New Zealand based distributor Exeed claims that they will continue to sell the Kaiser Baas range of products in Australia despite the Australian distributor being placed into liquidation with debts of $3.8M.
Exeed managing director Justin Tye told CRN that Kaiser Baas would continue operating under Exeed’s ownership as Kaiser Baas Limited, which is not in administration.
Earlier this month ChannelNews exclusively revealed that the former CEO of Kaiser Baas, Evan Kourambas who also founded the brand in an effort to “give credibility” to cheap made in China products, sold the stock to Exceed as well as the name Kaiser Baas and after pocketing the money placed the rest of the Company into liquidation.
Harvey Norman who is only ranging one $48 Kaiser Baas headset online claims that they will not be renewing their stock of Kaiser Baas products this is contrary to what Exceed are claiming. Retailers have told ChannelNews that some suppliers oif competing products to Kaiser Baas have offered to take the Kaiser Bass stock offr retailers hands if it is replaced with new stock . The stock “will be dumped” at Greys Online they claim.
In the past the brand has been sold at JB Hi-Fi, Officeworks, Camera House, Tech2Go and Ted’s Cameras.
The CEO of Exceed who acquired Kaiser Baas brand, including its trademarks, intellectual property, point-of-sale and some of its stock, and hired all six of its Australian employees was quoted recently “We believe we’ve enabled the Kaiser Baas brand to continue to exist. Hopefully we’ve got a pretty good shot at helping it to continue to grow. It’s been a good Australian brand for a long time and it’s got a really strong roadmap,” Tye said.
He told CRN, “The thing that’s most important to us is that the customers who we work with, like large retailers that represent the brand in their stores, are all very committed to the future roadmap and what we’re releasing pre-Christmas. All that’s in place and we’re looking forward to moving on.”