As the eSports industry closes in on the $1 billion mark, it’s become a major driver in increased demand for both gaming notebook and desktop packages.
Consequently, Dell, Lenovo, Hewlett-Packard (HP), Gigabyte Technology, Asustek Computer, Micro-Star International (MSI) and Acer are all expected to see rising product sales in the third quarter.
Professional gaming events are becoming more prominent and recognised across both Asian, European and American regions, driving additional consumers to both gaming products and brands that specialise in them.
Sales for these slice of the PC market has previously been driven by cutting-edge technical specifications but with eSports-native brands like Curse, TSM, Cloud 9 and Fnatic gaining more recognition, brand has begun to play more of a role in purchasing decisions.
The number of vendors in the space – both new and old – has grown significantly as a result.
With eSports growth expected to slow over the coming year, it’ll be interesting to see if the accompanying hardware parrots the trend.
