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eBay Predicts Manic Shopping Peak

With Christmas only three weeks away, eBay Australia have predicted that Monday, December 3 2018, will be its busiest day of the year as customers start their holiday gift shopping, with an estimated 2.6 million shoppers predicted to visit the site.

According to a report in the Australian Financial Review, eBay predicts its busiest hour will be around 8pm-9pm, peaking sometime around 8:30pm and 8:45pm.

“Electronics, health and beauty, toys and jewellery will be the most popular items; this year we’re also expecting to see even more buying Apple products, with a purchase every 48 seconds,” said the head of eBay retail insights for Australia and New Zealand, Gavin Dennis.

Other projections for shopping habits suggest that gift shopping for children will be a major focus with a predicted toy sold every three seconds, but customers will also be thinking about their own “Christmas cheer” with a bottle of alcohol expected to be sold every 42 seconds.

More than half of all purchases are expected to be from eBay’s extensive marketplace of approximately 40,000 sellers.

One of whom, The Gamesmen — video game and board game retailer which sells both online and in a brick-and-mortar store — makes about half its revenue in the three months before Christmas.

“People traditionally go to the shops and fight the crowds but they’re all going online now, so if you have a business that can sell an item online then you want to be in that space,” manager Daniel Cusumano said.

More than 75 per cent of shoppers are expected to complete purchases on their mobile devices.

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