 Unveiled at SXSW, with 200 ad-free stations and 13 million songs, Milk Music is Samsung’s answer to iTunes Radio, released in Australia last month. It is a replacement to Samsung Music Hub, which it recently shut.
Powered by Slacker, Samsung’s internet radio service, has “My Stations” – personal stations based on favorite songs, albums.
It has a strong emphasis on new music discovery with ‘Spotlight’ that offers curated songs and albums picked by music influencers. It is highly likely Milk will be unleashed globally, maybe even around the same time as the S5 launch next month.
Milk allows you six song skips per hour per station, and won’t have any annoying ads, although this luxury is likely to be for a limited time, only. The Milk app is delivered to US Samsung users only on devices: Galaxy S3, S4, (soon-to-be launched) S5, S4 Mini, Galaxy Note 2, Note 3, and Mega.
Milk Music will also go up against Pandora, the king of Internet radio, which has over 1.5 million users in Oz, Spotify and others in the already crowded internet music market.
“Milk introduces a fresh approach to music that reflects our innovation leadership and our focus on creating best-in-class consumer experiences,” said Gregory Lee, CEO of Samsung Telecommunications America.
“We’re offering consumers amazing, rich music experiences built around what matters most to them and their lifestyle.”
Samsung made a big hoo-ha when it launched the $9.99 a month Music Hub streaming service in Australia in 2011.
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