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Dell Extends Avnet Distie Role

Dell has tapped Avnet Australia to distribute Dell’s entire enterprise portfolio range.

The partnership does not affect Dell’s relationship with its three other distributors in Australia – Hills, Ingram Micro, and Dicker Data.

“Dell is growing its channel focus with speed. What has been the situation is, within those distributors we have had different levels of focus in different product portfolios. As an end-to-end vendor, Dell has a number of business units and portfolios going through each of these distributors,” Dell A/NZ channel and alliance manager, Geoff Wright, said.

“With the growth that we’ve been facing over the last 12 months, we need to expand within those four distributors their coverage of those portfolios to better deal with the demand that we have. And that’s what we’ve been doing in terms of improving our routes to market.”

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