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Cricket Australia Calls For Indian Help In ‘Digital Transformation’

Cricket Australia has named India IT services company HCL Technologies as its digital technology partner to “help provide an elevated and immersive digital experience to cricket fans, players, partners, employees and volunteers across the country and around the world.”

Cricket Australia said HCL would implement its “Scale Digital methodology”(CDN was unable to find any reference to this other than in the Cricket Australia announcement) to unite and inspire the cricket community through advanced digital platforms.

Cricket Australia said HCL would engineer a digital core ecosystem via “a composable platform that will be modular, auto-scalable, data driven and experience-centric, integrating multiple industry standard products and services to enhance the experience for fans and participants.”

Cricket Australia claims a global online audience of 20 million. It claims to be the number one summer sports destination in Australia, achieving a record Australian audience of 2.87 million in January 2019.

Indian-based HCL said yesterday that it was celebrating its 20-year anniversary in Australia and New Zealand with a series of events and activities across its offices and the communities it serves.

HCL opened its first regional office in Sydney and now claims a 1600+ strong workforce spread across Adelaide, Sydney, Melbourne, Brisbane, Perth, Canberra, Auckland and Wellington.

It claims a substantial track record of working with sporting bodies: the Volvo Ocean Race in Melbourne and Auckland in 2018 and the Manchester United Soccer School program in Sydney and Melbourne.

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