Popular health and fitness app Centr, run by Aussie Hollywood actor Chris Hemsworth, has just been acquired by HighPost Capital, a private equity firm cofounded by David Moross and younger brother of Amazon CEO Jeff Bezos, Mark Bezos.
In an effort to enter into the health and wellness sector, HighPost purchased Centr as well as Inspire Fitness, a company who manufacture gym and exercise equipment. HighPost plan to combine the two companies, which have a combined value of over $200 million USD.
Chris Hemsworth remains the second-largest shareholder behind HighPost.
Hemsworth has been an icon of health and fitness for some time now, and is as recognizable as such almost as much as he is as the Hollywood actor portraying Marvel’s ‘Thor’. “I started Centr in 2019 with a vision to share my health, wellness and fitness experience with a broader community,” he says.
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Centr currently provides fitness regimes and meal plans to over 200,000 subscribers worldwide. The combination of Centr with Inspire Fitness will help to grow the home gym experience around the world.
Moross says that subscriber count is set to hit “700,000 in four years” but believes that numbers will grow much larger than that. Hemsworth’s recognition as a ‘Hollywood heartthrob’ and famous actor has earned him a social media following of 85 million across a variety of platforms. Centr has already been well established in the US and Australia, but Moross says that they hope to expand that to Europe, and Southeast Asia.
Hemsworth plans to add additional languages to the platform and make it more accessible to a wider variety of customers. Consumers reportedly generally aren’t looking for a Chris Hemsworth body, but rather genuine health and fitness improvements that can be maintained for a long time.
