At CES 2023, Samsung announced its plans to create a more connected world with its innovative product designs and strategic partnership while focusing on achieving sustainability.
The Korean company is aiming to use renewable energy sources to meet electricity needs and reach net zero carbon emissions by 2050.
Their DX Division is targeting 100 percent renewable energy usage by 2027 and achieve net zero carbon emissions by 2030.
Samsung outlined how Everyday Sustainability— building sustainability features into the company’s most popular products and services—will contribute to a healthier environment. This includes creating more sustainable products through innovative design in materials and energy efficiency.
Samsung claimed to be using recycled materials such as plastic from discarded finishing nets for many of its TVs and smartphones , while the company’s home appliances, memory and 5G radio network chipsets are contributing to energy savings for customers.
Additionally, Samsung’s connected services, such as SmartThings Energy and AI Energy Mode, are helping consumers save energy and cut costs.
Samsung also shared the stage with Patagonia, a global leader in outdoor clothing, to combat the issue of microplastics – the tiny particles often found in clothes and released into oceans, lakes, and rivers through the laundry.
The companies have developed a new wash technology called the Less Microfiber Cycle, currently being incorporated into Samsung washing machines, which can reduce microplastic release by 54% during a laundry cycle.
Like the Less Microfiber Cycle, Samsung and Patagonia recently developed the new Less Microfiber Filter, which reduces microplastic discharge by preventing them from escaping into the ocean at the end of a wash cycle.
Samsung joined with the Carbon Trust and other technology leaders to develop the industry’s first specification for measuring, accounting for, and decarbonizing the emissions associated with connected devices while being used by customers.
Samsung is also leveraging its partnerships to further smarthomes with advancements in security and privacy.
At the CES press conference, Samsung announced its latest smart home innovation with the SmartThings Station – its first product to have Matter support built-in right from the beginning. It is a convenient, new way to interact with connected devices.
SmartThings Station turns Samsung’s wireless charger into a smart home hub that can seamlessly transform the state of your home at the touch of a button.
The focus on connected experiences also extended to unveiling new partnerships, including announcing an expanded collaboration with Philips Hue to sync contents from Samsung TVs with Philips Hue lighting through the Philips Hue Sync TV app.
The company’s upcoming solution, Samsung Knox Matrix, which will conveniently and safely sync credentials across devices, while protecting sensitive information.
Harman has also unveiled Samsung and Harman’s plans to use a machine learning algorithm to gather and process data from the car’s sensors to measure driver drowsiness and distraction to mitigate risks and improve the driver’s well-being.
