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Camera House Joins NARTA Buying Group

The local camera and photography market is set to see a major shake-up, following news Camera House has joined Australia’s largest independent electrical buying group ‘NARTA’ (the National Associated Retail Traders of Australia).

Established in 1965, NARTA boasts 20 members in Australia, with a combined buying power of over A$3 billion.

Camera House [Raleru Limited] General Manager, Paul Rogers, and NARTA Chief Executive, Michael Jackson assert they’re excited about the opportunities this deal will give its members.

The news follows several years of pressure for the camera and photographic market, citing increasing smartphone innovation.

Despite market trends, NARTA and Camera House claim to have “remained strong”, and now “see real opportunities to further strengthen their position.”

“A united approach working closely with suppliers will deliver volume and sustainability,” states NARTA in a statement.

The chain boasts over fifty stores in Australia, with its collective scale tipped to deliver new product and brand opportunities, plus “sustain the future of camera retail in Australia.”

“The camera market is far from dead, however, boring retail is fast becoming irrelevant,” claims NARTA’s Mr Jackson.

“Individually we can and will quickly become isolated and irrelevant”

“Combined we can deliver valued products and an exciting consumer experience.

Jackson asserts NARTA will continue to work closely with retailers and suppliers, providing operational efficiencies via its vast portfolio of services (e.g. procurement, data and marketing).

“We are committed to establishing a new level of meaningful relationships with our suppliers and are entirely confident that our strategic decision is shrewd one,” affirms Camera House’s Mr Rogers.

“Raleru [Limited], as the leading group of independent specialist camera retailers in Australia, is delighted to be joining NARTA.”

“NARTA also delivers a springboard for the future, enhancing our already significant buying efficiencies and offers a huge amount of improvement to both the context and content within our business.”

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